Client Overview

• Client: Mental Health Pro
• Industry: Healthcare
• Year: 2023

Client Background

Mental Health Pro is a budding mental health services provider in the UK, dedicated to offering comprehensive support to individuals on their journey towards emotional well-being. With a mission to promote mental wellness and provide accessible care, Mental Health Pro sought to establish a strong brand identity and online presence to connect with its target audience effectively.

Challenges Faced

• Limited In-House Expertise: Mental Health Pro had a small marketing team lacking specialized design skills necessary for creating a compelling brand identity.
• Need for Professional Branding: As an early-stage company, Mental Health Pro recognized the importance of establishing credibility and trust through a professional and cohesive brand identity.
• Complex Messaging: Communicating sensitive mental health topics in a clear, empathetic, and non-stigmatizing manner posed a significant challenge.

Solution Provided

• Discovery Phase: Skkyee, a creative service agency, conducted extensive research to understand Mental Health Pro's target audience, competitors, and industry landscape.
• Collaborative Design Process: We worked closely with Mental Health Pro's team, to develop design concepts that aligned with the company's values of compassion and accessibility.
• Comprehensive Branding Package: Skkyee delivered a comprehensive branding package, including a new logo, color palette, typography guidelines, website design, brochures, presentation decks, and illustrations, all crafted to convey Mental Health Pro's commitment to emotional well-being and personalized care.

• Iterative Feedback and Refinement: We welcomed feedback from Mental Health Pro throughout the design process to ensure that the final deliverables met the company's expectations and objectives.

Results Achieved

• Professional Brand Identity: Mental Health Pro now boasts a professional and cohesive brand identity that reflects its values and resonates with its target audience.
• Enhanced Online Presence: The new website serves as a user-friendly platform for individuals seeking mental health resources, offering a reassuring presence and easy access to information and support.
• Increased Brand Recognition: With a distinctive visual identity, Mental Health Pro has strengthened its position in the healthcare industry, attracting more clients and fostering trust within the community.

Conclusion

Through a strategic partnership with Skkyee, Mental Health Pro successfully transformed its brand identity and online presence, positioning itself as a trusted provider of mental health services in the UK. The collaboration exemplifies the power of creativity and expertise in driving meaningful change within the healthcare landscape, ultimately empowering individuals to prioritize their mental wellness and lead fulfilling lives.

‍